Lead as general manager across a range of disciplines. When asked if I am analytical or creative, the answer is yes. I am German-Italian in my approach to everything.
Passion for helping companies learn how to profit from the evolving intersection of data analytics, database marketing and the targeting capabilities of digital, new media and emerging technologies. Thrive in evergreen test-learn-scale mode.
Recognize success is built on more than algorithms, machine learning and programmatic optimization. Really important stuff, yes, but it cannot overwhelm the need for an emotional connection with our customer.
As an industry we are not short of data; we are short of really good ideas brought to life with big beautiful stories that are relevant and engaging.